WPP to open San Francisco campus to snare new tech partners

WPP is to create a new, co-location campus in the heart of the US technology industry so it can better target potential partners and clients in the tech space.

The ad network will be housing over 1,000 people at 360 Third Street, located in the South Market area/Finance and Technology district in San Francisco.

The move will be completed in the third quarter of 2021.

“Technology, and technology clients, are critical to WPP’s strategy as we continue to evolve as a creative transformation company,” said Mark Read, WPP’s CEO.

“The sector contains potential partners for WPP companies who are helping their clients deal with technology-disrupted markets, and potential clients in a growing category. The San Francisco Campus gives us a base to develop both aspects.”

13 of WPP’s top-100 clients are “big tech” companies, while its revenues from big-tech clients grew 16% in the first six months of this year.

The San Francisco Campus will be the network’s ninth in North America once operational and the fourth to be unveiled in the last two years.

This year, WPP has already announced new co-locations in Düsseldorf, Paris, Manchester (UK), and Mumbai and Gurugram in India.