WPP unveils full-service global mobile agency

WPP has rebranded its mobile agency Kinetic as Joule, which has been established to operate as a full-service standalone global agency within GroupM.

In the UK the agency will be run by Joule UK management and will be the preferred mobile marketing partner for all GroupM agencies, according to reports.

Joule will offer campaign strategy, implementation and measurement as well as media planning and buying as a full-service agency.

The UK team will work with clients of MediaCom, Maxus, Mindshare and Mediaedge:CIA, as well as on its own business.

Todd Tran, managing director of Joule UK, said the agency will focus on developing application downloads for clients, building mobile internet sites as well as providing “innovate website solutions”.

Tran will report directly to the US managing director and global chief executive of Joule, Michael Collins.

WPP: 020 7408 2204 www.wpp.com