Wunderman UK hires new lead data scientist

WPP’s Wunderman UK has appointed Niki Foteinopoulou as lead data scientist, continuing to strengthen its data and analytics team.

She joins the agency from Publicis Media, prior to which she held roles at Mindshare and AOL. In her new position, Foteinopoulou will be responsible for implementing machine learning, running advanced Big Data projects and developing new analytical solutions for Wunderman’s global client base.

“Wunderman UK has an unquestionable reputation within the digital space,” she said. “They see the big picture, understanding that modern artistry extends beyond creative. I very much look forward to working with the multi-disciplinary teams here.”

Wunderman UK’s CEO, Pip Hulbert, added: “Data must continue to be the heart of everything we do at Wunderman. It will be the agencies who meaningfully blend data with technology and creativity who prosper.”

“Niki will play a key role in helping expand our data science capabilities even further, developing new tools for clients and ensuring that we continue to drive commercial and actionable insights. Her award-winning team will become champions of data science for the whole of Wunderman UK, challenging our teams to do more.”