Xfm Launches All Day Breakfast Campaign

Xfm is set to kick-start a new outdoor marketing campaign in June to promote its ‘All Day Breakfast’ show with Alex Zane.

The 24-hour show will broadcast live gigs taking place across London on June 21 from stars such as Paul Weller and Primal Scream.

To support the event, a campaign by Superhero – a London-based design agency – will include 6-sheet posters, a legal fly-posting campaign across the capital and a print campaign featured in top London and music titles.

Xfm’s Alex Zane will front the tongue-in-cheek campaign – which sees him transform into a host of a greasy spoon café, with all the acts appearing as breakfast meals on the menu board.

Richard Mintz, Xfm’s marketing director, said: “Xfm is back with our first major advertising campaign in London in over two years. Our creative route not only communicates Xfm’s positioning as the place for live and new music, but also the irreverent tone of the brand and it’s key programme – the breakfast show.”

Xfm: 0871 222 1049 www.xfm.co.uk