Yahoo! pilots self-service display ads

Yahoo! is piloting new self-service display ads in the US, called My Display Ads, designed to help small and medium-sized businesses reach their target audiences on Yahoo! and its network of partner sites.

My Display Ads lets advertisers create and customise campaigns using more than 800 display templates on a web-based, self-service interface.

Advertisers can also choose CPM or CPC-based pricing and track and manage campaign performance goals with daily reporting on key metrics.

Joanne Bradford, senior vice president north America revenue and market development at Yahoo!, said: “My Display Ads allows small businesses to build on their search marketing with display campaigns that reach a targeted audience on some of the internet’s most popular websites.

“This new solution provides an affordable and accessible option for businesses to run brand and performance campaigns that reach the local audiences that matter to them most.”