Yell.com adds new video network

Yellow Pages directory site Yell.com has signed a deal with Videojug to provide “how to” videos and a blog network.

The online business directory has added the new features in a bid to turn the Yellow Pages service into a multimedia content company, according to reports.

Videojug, the creator of around 50,000 video clips, will provide online films that match business services based on users’ search terms.

The deal will also see Yell.com develop a network of 100 blogs, which will offer advice and information on key business areas, such as home security, plumbing and heating and motoring and car maintenance.

The blogs, which will launch later this week, will be run by a 30-strong team initially but will eventually increase to around 100 bloggers covering the 1,400 business classifications that Yell.com offers.

Nick Haworth, head of content for Yell.com, said: “The PC has become a TV and video has a big place in Yell.com’s future through the wider opportunities it offers for us enhancing users’ experiences on the site.

“Over the coming months we plan to work with publishers, bloggers and local business to find content that helps Yell.com users make better, more informed buying decisions.”

The company’s content boost comes just months after the relaunch of Yell.com, at the same time that Yell.com also announced plans to stop competing with Google for advertising, instead signing up as an authorised re-seller for Google AdWords.

Yell.com currently has 217,000 advertisers on its online directory, according to Yellow Pages.