YouGov: A quarter of adults share content over home WiFi

26% of adults have shared media and/or content across separate devices via their home WiFi network, new research from YouGov reveals.

The Connected Devices 2014 report found that just over a third of adults specifically look for devices they can connect to existing devices across their home network, with the most popular form of content sharing between devices being viewing photos on the TV set – followed by streaming music from a smartphone, laptop or tablet to a speaker system.

The study points to the scale of social media use, with 27% watching TV while using sites such as Facebook or Twitter to comment or share content with others; however, this is very much skewed towards younger people. 42% of 16-24 year olds use social media while watching TV, compared to 37% of 25-39 year olds, 28% of 40-54 year olds and 15% of over-55s.

Among those who do not presently connect devices together or share media across devices, YouGov found that half have no interest in doing so, with a lack of understanding being one of the main reasons preventing adoption.