Youth and tech: how are 15-24 year olds using the web?

Young people are increasingly using digital media – from streaming music to downloading videos and games – and unwittingly leaving a number of gateways wide open for marketers to target them effectively.

New research from Kantar Media TGI reveals that in the last year, 15-24 year olds are 43% more likely than the average internet user to have downloaded music, 32% more likely to have downloaded games and 30% more likely to have downloaded videos.

Over the last month, younger people have spent a whopping 948 minutes on Facebook – 2 hours more than the average internet user – and 120 minutes on Twitter – 45 minutes more than the average.

In terms of music streaming services, 65% use Spotify – spending just over 18 minutes a month on the platform – while the average internet user spends a significantly lesser amount of time of 10.30 minutes.

In an exclusive infographic, Kantar Media’s TGI Clickstream research reveals a number of key insights into the online behaviour of 15-24 year olds, including most-visited websites, consumer electronic shopper archetypes and top online purchases.

Twitter: @KMTGI_GB

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