YouTube mobile traffic triples to 200m views a day

YouTube mobile traffic tripled during 2010 to 200 million views a day, pushing the Google-owned site to add pre-roll ads to its app.

Earlier this week, YouTube released the figures while announcing the addition of Vevo to its YouTube app for Android, which is expected to provide an extra boost in mobile viewers.

Vevo – a music video website, which is a joint venture between Sony, Universal and EMI – attracts a monthly audience of 50 million unique visitors in the US.

In addition to featuring Vevo content, the YouTube app will now include pre-roll ads before videos. “This not only expands distribution opportunities for partners like Vevo, but also opens up more revenue to partners distributing their content to mobile,” Andrey Doronichev, the site’s mobile product manager, said.

“Although we’ve tested ads on mobile over the years, this is our largest step in mobile monetisation to date.”

Read the full MediaPost article here.