Zenith UK TV Forecast To 2003

Zenith has issued the April edition of its quarterly “UK Television Forecasts to 2003”.

Among the key points made in the report are:

• The UK economy is expected to grow in real terms by almost 1% this year; total expenditure by 1.4% and TV advertising revenues by 2.9%
• Channel 4 is expected to take £306m in advertising revenue this year – 17% of total terrestrial advertising revenues
• ITV Network revenues are expected to stand at £1,437m for 1993 and to fall in real terms every year between 1995 and 2000
• Channel 5 is expected to launch in 1996
• GMTV is forecast to attract £60m in advertising revenue for 1993
• Satellite penetration of homes is expected to reach 17% by the end of this year, 40% by 1997 and 53% by 2003. £75m is forecast to be spent in advertising on satellite channels this year
• BBC is forecast to lose total TV viewing from 44% to 41% in 1993

Copies of the report can be obtained from Frank Harrison, Zenith Media at a cost of £200 per qtr.

Telephone: 071 224 8500