Zenith wins £1.5m Echo Falls brief

Following a competitive pitch, Echo Falls has appointed Zenith to handle its £1.5m media planning and buying business.

The wine brand, which has boosted the fruit-infused wine market from £20,000 a year to £72m over the course of three years, said Zenith showed an awareness of its ‘spontaneous positioning’ and an understanding of how to drive its growth targets.

“In such a competitive marketplace, it’s essential brands keep evolving to maintain a strong appeal to their core audience,” said Bruce McGowan, head of partnerships at Zenith UK.

“We’re excited to deliver exceptional results on their strong portfolio and become a trusted partner for their business.”

Laurence Hilton, brand manager at Echo Falls added: “It’s great to have a partner like Zenith on board with us. We’re really excited by the plans the presented to us and look forward to propelling the brand forward in 2018.”