ZenithOptimedia creates new worldwide client leadership team

Tamina Plum and Christian Lee are to become managing partners of ZenithOptimedia’s new worldwide client leadership team.

Led by global managing partner Belinda Rowe, the appointments come as Zenith looks to drive business growth and enhance communication solutions for clients, and will see Plum and Lee take joint operational responsibility for all of ZenithOptimedia’s worldwide client teams in London.

Elsewhere, Fraser Heaviside moves from worldwide business director to global client partner, while Grant Millar will have global responsibility for the agency’s growing partnership with Reckitt Benckiser, and Gordana Buccisano, currently global client services director, will take up the new role of head of client solutions at ZenithOptimedia’s performance marketing network Performics.

Commenting on the appointments, Rowe said: “ZenithOptimedia has one of the biggest central operations dedicated to managing global clients.

“Having the right talent to help drive business growth and lead our client solutions is critical, so I am absolutely delighted that we are creating this new leadership team by promoting some of our most experienced and successful leaders.”