The number of UK homes with multi-channel TV has reached the 10 million mark according to the latest figures from the British Audience Research Bureau (BARB).
The figures show that 41% of the UK’s 24,458,000 TV households now have multi-channel TV and that almost 28 million individuals throughout Britain have access to multi-channel services.
The news comes just a week after ITV Digital announced “uptake beyond expectations” of its rebranded digital platform following an extensive advertising campaign.
Commenting on the figures a spokesperson for ITV Digital said: “We believe digital TV is making significant inroads onto the television market and we are sure the multi-channel audience will continue to grow.”
