People aged between 18 and 24 (GenY) spend 28% longer online than 27-40 year-olds (GenXers) and almost twice as long as 51-61 year-old Baby Boomers, according to new a new study from Forrester Research.
GenYers are also 50% more likely than GenXers to send instant messages, twice as likely to read blogs, and three times as likely to use social networking sites such as Bebo or MySpace.
In addition, the study reveals that 75% of US households have mobile phones, and almost half of them make the majority of their long-distance phone calls on these handsets.
The study also shows that 91% of online households use a search engine once a week or more, while, of GenYers and GenXers who are online, Google attracts 62% of searchers and 25% limit their searches to just Google.
Forrester Research says that there is now 41% broadband penetration in US households, up from 29% at the end of 2004. Recent research from Leichtman Research Group (LRG) said that by the end of 2010 there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband (see Over 105 Million US Residential Online Subscribers By 2010).
The Federal Communications Commission reported that there were 50.2 million US homes and businesses connecting to the internet via broadband by the end of last year, marking a 33% increase from 200(see Ofcom Plans New Public Service Channel To Rival BBC).
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