Recent Strategy Analytics research forecasts that 90% of UK homes will be watching High Definition TV by 2020 as long as Ofcom allocates spectrum on the digital terrestrial television (DTT) platform for HDTV.
Without HD on DTT, a mere 60% of homes would be watching HDTV by 2020. This report,
HDTV and DTT: The Impact Of Platform Evolution Decisions On HDTV Adoption Scenarios suggests that the decision on HD-DTT is closely tied to overall policy on the future of public service broadcasting (PSB), and that the availability of HD-DTT is necessary to ensure that PSB does not become unduly weakened relative to pay and commercial television services.
David Mercer, principal analyst at Strategy Analytics, said: “The Ofcom and the UK government decisions on HD-DTT over the next few months will shape the UK’s broadcasting environment for many years to come.
“They must consider the long term impact on public service broadcasting before making any final decision on spectrum allocation.”
The Strategy Analytics report considers alternative HDTV adoption scenarios for the UK. The first, in which free-to-air HDTV is available on the DTT platform, indicates that 90% of households would be receiving HDTV by 2020.
The second, in which HDTV is excluded from DTT and confined to satellite, cable and IPTV platforms, indicates that no more than 60% of households would be able to receive HDTV by 2020.
In other research, Strategy Analytics forecast that European sales of HDTV and video devices will grow by 158% this year, reaching 28.1 million units (see European Sales Of HDTV Devices To Reach 28.1 Million Units).
Meanwhile, Screen Digest predicted that there will be up to 82 million European HD ready households by 2010 (48% of TV households) (see European HD Market To Grow)
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