ABC National Newspaper Round-Up: October 2012
The overall daily newspaper market was down -8.7% YoY and -1.2% PoP in October, with just one title enjoying a increase in circulation over the year. Independent’s sister title i posted a 44.1% YoY rise during the month (up by more than 93,000 copies) and now has a total circulation of 305,000 copies.
Two daily titles saw their circulation increase on September’s figure – i and the Financial Times, up 7.7% PoP and 1.9% PoP respectively. The Daily Telegraph’s total remained static PoP.
The Sunday market, meanwhile, posted a -0.4% YoY decline and a bigger -1.3% PoP drop. All of the Sunday titles in our analysis saw their circulation fall YoY and PoP. News International’s The Sun (Sunday), which has a total circulation of over two million, is the most popular Sunday title, followed by the Mail on Sunday (1.75 million copies) and the Sunday Mirror (1.06 million copies).
Tables and Graphs
| Daily Titles | Oct-11 | Sep-12 | Oct-12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Daily | 9,378,690 | 8,664,526 | 8,564,139 | -814,551 | -8.7 | -100,387 | -1.2 |
| Quality | |||||||
| Daily Telegraph | 603,901 | 560,398 | 560,471 | -43,430 | -7.2 | 73 | 0.0 |
| Financial Times | 345,077 | 287,895 | 293,326 | -51,751 | -15.0 | 5,431 | 1.9 |
| Guardian | 230,541 | 204,937 | 202,675 | -27,866 | -12.1 | -2,262 | -1.1 |
| i | 211,467 | 282,995 | 304,691 | 93,224 | 44.1 | 21,696 | 7.7 |
| Independent | 133,449 | 81,245 | 80,001 | -53,448 | -40.1 | -1,244 | -1.5 |
| Scotsman | 38,787 | 34,028 | 33,071 | -5,716 | -14.7 | -957 | -2.8 |
| Times | 417,197 | 406,711 | 403,770 | -13,427 | -3.2 | -2,941 | -0.7 |
| Mid Market | |||||||
| Daily Express | 614,534 | 543,912 | 533,451 | -81,083 | -13.2 | -10,461 | -1.9 |
| Daily Mail | 1,998,363 | 1,884,815 | 1,866,701 | -131,662 | -6.6 | -18,114 | -1.0 |
| Popular | |||||||
| Daily Mirror | 1,118,120 | 1,072,687 | 1,064,292 | -53,828 | -4.8 | -8,395 | -0.8 |
| Daily Record | 293,091 | 272,799 | 268,738 | -24,353 | -8.3 | -4,061 | -1.5 |
| Daily Star | 658,690 | 586,743 | 568,057 | -90,633 | -13.8 | -18,686 | -3.2 |
| Sun | 2,715,473 | 2,445,361 | 2,384,895 | -330,578 | -12.2 | -60,466 | -2.5 |
| London Free Press | Oct-11 | Sep-12 | Oct-12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total London Press | 1,587,647 | 1,611,231 | 1,615,979 | 28,332 | 1.8 | 4,748 | 0.3 |
| City A.M | 100,123 | 128,785 | 129,297 | 29,174 | 29.1 | 512 | 0.4 |
| London Evening Standard | 701,327 | 700,630 | 699,338 | -1,989 | -0.3 | -1,292 | -0.2 |
| Metro (London) | 786,197 | 781,816 | 787,344 | 1,147 | 0.1 | 5,528 | 0.7 |
| Sunday Titles | Oct-11 | Sep-12 | Oct-12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Sunday | 8,542,694 | 8,615,989 | 8,507,511 | -35,183 | -0.4 | -108,478 | -1.3 |
| Quality | |||||||
| Independent On Sunday | 130,942 | 120,340 | 119,822 | -11,120 | -8.5 | -518 | -0.4 |
| Observer | 268,355 | 238,282 | 238,015 | -30,340 | -11.3 | -267 | -0.1 |
| Scotland on Sunday. | 48,569 | 40,763 | 40,085 | -8,484 | -17.5 | -678 | -1.7 |
| Sunday Times | 967,990 | 904,548 | 903,728 | -64,262 | -6.6 | -820 | -0.1 |
| Sunday Telegraph | 471,894 | 446,526 | 445,229 | -26,665 | -5.7 | -1,297 | -0.3 |
| Mid Market | |||||||
| Mail On Sunday | 2,000,251 | 1,758,720 | 1,750,408 | -249,843 | -12.5 | -8,312 | -0.5 |
| Sunday Express | 679,265 | 493,586 | 489,143 | -190,122 | -28.0 | -4,443 | -0.9 |
| Sunday Post | 316,842 | 269,182 | 267,971 | -48,871 | -15.4 | -1,211 | -0.4 |
| Popular | |||||||
| Daily Star Sunday. | 688,058 | 407,239 | 389,079 | -298,979 | -43.5 | -18,160 | -4.5 |
| People | 804,126 | 455,973 | 453,778 | -350,348 | -43.6 | -2,195 | -0.5 |
| Sun (Sunday) | n/a | 2,082,755 | 2,037,515 | n/a | n/a | -45,240 | -2.2 |
| Sunday Mail | 392,775 | 310,135 | 308,350 | -84,425 | -21.5 | -1,785 | -0.6 |
| Sunday Mirror | 1,773,627 | 1,087,940 | 1,064,388 | -709,239 | -40.0 | -23,552 | -2.2 |
| Daily Titles | May 11 – Oct 11 | Apr 12 – Sep 12 | May 12 – Oct 12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Daily | 9,648,432 | 8,889,900 | 8,814,253 | -834,179 | -8.6 | -75,647 | -0.9 |
| Quality | |||||||
| Daily Telegraph | 622,068 | 574,667 | 572,119 | -49,949 | -8.0 | -2,548 | -0.4 |
| Financial Times | 346,336 | 293,409 | 291,619 | -54,717 | -15.8 | -1,790 | -0.6 |
| Guardian | 245,221 | 209,610 | 207,861 | -37,360 | -15.2 | -1,749 | -0.8 |
| i | 184,884 | 277,424 | 282,578 | 97,694 | 52.8 | 5,154 | 1.9 |
| Independent | 171,928 | 87,852 | 85,052 | -86,876 | -50.5 | -2,800 | -3.2 |
| Scotsman | 40,213 | 35,308 | 34,816 | -5,397 | -13.4 | -492 | -1.4 |
| Times | 437,306 | 401,551 | 403,102 | -34,204 | -7.8 | 1,551 | 0.4 |
| Mid Market | |||||||
| Daily Express | 623,257 | 569,660 | 564,093 | -59,164 | -9.5 | -5,567 | -1.0 |
| Daily Mail | 2,036,775 | 1,928,283 | 1,909,441 | -127,334 | -6.3 | -18,842 | -1.0 |
| Popular | |||||||
| Daily Mirror | 1,160,033 | 1,081,281 | 1,078,153 | -81,880 | -7.1 | -3,128 | -0.3 |
| Daily Record | 303,404 | 277,595 | 275,631 | -27,773 | -9.2 | -1,964 | -0.7 |
| Daily Star | 693,389 | 604,323 | 597,618 | -95,771 | -13.8 | -6,705 | -1.1 |
| Sun | 2,783,618 | 2,548,937 | 2,512,170 | -271,448 | -9.8 | -36,767 | -1.4 |
| Sunday Titles | May 11 – Oct 11 | Apr 12 – Sep 12 | May 12 – Oct 12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Sunday | 8,184,249 | 8,852,420 | 8,773,278 | 589,029 | 7.2 | -79,142 | -0.9 |
| Quality | |||||||
| Independent On Sunday | 153,209 | 122,049 | 121,740 | -31,469 | -20.5 | -309 | -0.3 |
| Observer | 281,075 | 245,822 | 243,833 | -37,242 | -13.2 | -1,989 | -0.8 |
| Scotland on Sunday. | 51,185 | 43,751 | 42,952 | -8,233 | -16.1 | -799 | -1.8 |
| Sunday Times | 1,000,628 | 920,081 | 913,506 | -87,122 | -8.7 | -6,575 | -0.7 |
| Sunday Telegraph | 484,429 | 452,830 | 451,366 | -33,063 | -6.8 | -1,464 | -0.3 |
| Mid Market | |||||||
| Sunday Express | 629,807 | 508,345 | 502,949 | -126,858 | -20.1 | -5,396 | -1.1 |
| Mail On Sunday | 2,024,155 | 1,795,645 | 1,788,107 | -236,048 | -11.7 | -7,538 | -0.4 |
| Sunday Post | 316,395 | 272,386 | 272,591 | -43,804 | -13.8 | 205 | 0.1 |
| Popular | |||||||
| Daily Star Sunday. | 569,888 | 454,192 | 440,941 | -128,947 | -22.6 | -13,251 | -2.9 |
| People | 711,706 | 457,342 | 456,260 | -255,446 | -35.9 | -1,082 | -0.2 |
| Sun (Sunday) | n/a | 2,175,545 | 2,140,246 | n/a | n/a | n/a | n/a |
| Sunday Mail | 390,334 | 314,806 | 312,896 | -77,438 | -19.8 | -1,910 | -0.6 |
| Sunday Mirror | 1,571,438 | 1,089,626 | 1,085,891 | -485,547 | -30.9 | -3,735 | -0.3 |