Commercial terrestrial television channels have seen some mixed fortunes in their network advertising revenues for the period December 2011 – 12.
Channel 5 saw the biggest drop, down a substantial 14.9% or £3.4 million, followed by Channel 4, down -7.2% (£3.47 million).
The strongest performance came from Total Satellite, with a +9.1% change on the previous year, an increase of just over £9 million.
The picture at ITV and ITV Breakfast looked fairly stable with slight growth of 0.6% and 0.3%, respectively.
Total Terrestrial (including ITV Breakfast) was down -3.6% a – £6.26 million drop – over the period.
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