ABC National Newspaper Round-Up: February 2013
The latest ABC figures show that the national newspaper market was down in February, -2.9% period on period (PoP), with only the ‘i’ experiencing any growth at all – up 1.4% on January and up 12.8% year on year (YoY).
In the quality market, the Independent took the biggest YoY hit, down a significant -28.6%. However, the Guardian experienced the biggest loss over the period, -5.3%, followed by The Daily Telegraph, -2.7%.
In the mid-market both the Daily Express and Daily Mail experienced YoY declines, down -8.4% and -6.0%, respectively.
The London free press faired slightly better than the national titles, up 1.3% YoY and 0.2% PoP. City A.M saw an increase of 29.8% YoY, whilst both the London Evening Standard and London Metro experienced slight declines.
The Sunday market took a big year on year hit overall, down -27%. The Daily Star Sunday sat at the bottom of the table, -43.2% YoY (-1.7 PoP), closely followed by The Sun (Sunday), -40.5% (-4.9% PoP).
The only two papers to see an increase over the period were the Sunday Mail and Sunday Mirror, up 1.8% and 1.2%, respectively.
| Daily Titles | Feb-12 | Jan-13 | Feb-13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Daily | 9,033,184 | 8,486,744 | 8,240,400 | -792,784 | -8.8 | -246,344 | -2.9 |
| Quality | |||||||
| Daily Telegraph | 578,774 | 555,817 | 541,036 | -37,738 | -6.5 | -14,781 | -2.7 |
| Financial Times | 316,493 | 275,375 | 269,121 | -47,372 | -15.0 | -6,254 | -2.3 |
| Guardian | 215,988 | 204,440 | 193,586 | -22,402 | -10.4 | -10,854 | -5.3 |
| i | 264,432 | 293,946 | 298,206 | 33,774 | 12.8 | 4,260 | 1.4 |
| Independent | 105,160 | 76,802 | 75,125 | -30,035 | -28.6 | -1,677 | -2.2 |
| Scotsman | 37,731 | 32,435 | n/a | n/a | n/a | n/a | n/a |
| Times | 397,549 | 399,339 | 393,814 | -3,735 | -0.9 | -5,525 | -1.4 |
| Mid Market | |||||||
| Daily Express | 577,543 | 529,648 | 528,941 | -48,602 | -8.4 | -707 | -0.1 |
| Daily Mail | 1,945,496 | 1,863,151 | 1,829,266 | -116,230 | -6.0 | -33,885 | -1.8 |
| Popular | |||||||
| Daily Mirror | 1,102,810 | 1,058,488 | 1,037,582 | -65,228 | -5.9 | -20,906 | -2.0 |
| Daily Record | 291,825 | 251,535 | 256,024 | -35,801 | -12.3 | 4,489 | 1.8 |
| Daily Star | 617,082 | 535,957 | 535,709 | -81,373 | -13.2 | -248 | -0.0 |
| Sun | 2,582,301 | 2,409,811 | 2,281,990 | -300,311 | -11.6 | -127,821 | -5.3 |
| London Free Press | Feb-12 | Jan-13 | Feb-13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total London Press | 1,583,008 | 1,600,882 | 1,603,728 | 20,720 | 1.3 | 2,846 | 0.2 |
| City A.M | 98,573 | 127,008 | 127,950 | 29,377 | 29.8 | 942 | 0.7 |
| London Evening Standard | 702,806 | 695,645 | 701,522 | -1,284 | -0.2 | 5,877 | 0.8 |
| Metro (London) | 781,629 | 778,229 | 774,256 | -7,373 | -0.9 | -3,973 | -0.5 |
| Sunday Titles | Feb-12 | Jan-13 | Feb-13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Sunday | 11,051,941 | 8,237,419 | 8,066,783 | -2,985,158 | -27.0 | -170,636 | -2.1 |
| Quality | |||||||
| Independent On Sunday | 124,260 | 114,308 | 113,597 | -10,663 | -8.6 | -711 | -0.6 |
| Observer | 253,022 | 225,194 | 223,588 | -29,434 | -11.6 | -1,606 | -0.7 |
| Scotland on Sunday. | 46,964 | 38,493 | n/a | n/a | n/a | n/a | n/a |
| Sunday Times | 939,395 | 885,612 | 875,434 | -63,961 | -6.8 | -10,178 | -1.1 |
| Sunday Telegraph | 461,280 | 435,036 | 429,346 | -31,934 | -6.9 | -5,690 | -1.3 |
| Mid Market | |||||||
| Mail On Sunday | 1,882,469 | 1,715,707 | 1,697,087 | -185,382 | -9.8 | -18,620 | -1.1 |
| Sunday Express | 567,800 | 471,625 | 466,395 | -101,405 | -17.9 | -5,230 | -1.1 |
| Sunday Post | 291,623 | 242,555 | 240,624 | -50,999 | -17.5 | -1,931 | -0.8 |
| Popular | |||||||
| Daily Star Sunday. | 599,078 | 345,885 | 340,105 | -258,973 | -43.2 | -5,780 | -1.7 |
| Sunday People | 701,246 | 429,167 | 427,635 | -273,611 | -39.0 | -1,532 | -0.4 |
| Sun (Sunday) | 3,213,613 | 2,010,826 | 1,912,643 | -1,300,970 | -40.5 | -98,183 | -4.9 |
| Sunday Mail | 376,898 | 283,861 | 289,015 | -87,883 | -23.3 | 5,154 | 1.8 |
| Sunday Mirror | 1,594,293 | 1,039,150 | 1,051,314 | -542,979 | -34.1 | 12,164 | 1.2 |
| Daily Titles | Sep 11 – Feb 12 | Aug 12 – Jan 13 | Sep 12 – Feb 13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Daily | 9,252,808 | 8,556,809 | 8,435,145 | -817,663 | -8.8 | -121,664 | -1.4 |
| Quality | |||||||
| Daily Telegraph | 594,948 | 559,191 | 552,065 | -42,883 | -7.2 | -7,126 | -1.3 |
| Financial Times | 333,681 | 284,615 | 282,792 | -50,889 | -15.3 | -1,823 | -0.6 |
| Guardian | 227,686 | 204,041 | 202,272 | -25,414 | -11.2 | -1,769 | -0.9 |
| i | 222,374 | 292,430 | 295,233 | 72,859 | 32.8 | 2,803 | 1.0 |
| Independent | 132,010 | 79,644 | 78,538 | -53,472 | -40.5 | -1,106 | -1.4 |
| Scotsman | 38,828 | 33,563 | n/a | n/a | n/a | n/a | n/a |
| Times | 412,773 | 402,362 | 400,060 | -12,713 | -3.1 | -2,302 | -0.6 |
| Mid Market | |||||||
| Daily Express | 600,405 | 537,743 | 534,173 | -66,232 | -11.0 | -3,570 | -0.7 |
| Daily Mail | 1,993,344 | 1,874,698 | 1,860,653 | -132,691 | -6.7 | -14,045 | -0.7 |
| Popular | |||||||
| Daily Mirror | 1,114,392 | 1,060,940 | 1,052,474 | -61,918 | -5.6 | -8,466 | -0.8 |
| Daily Record | 286,089 | 262,894 | 259,566 | -26,523 | -9.3 | -3,328 | -1.3 |
| Daily Star | 642,290 | 567,243 | 556,404 | -85,886 | -13.4 | -10,839 | -1.9 |
| Sun | 2,653,988 | 2,397,445 | 2,360,915 | -293,073 | -11.0 | -36,530 | -1.5 |
| Sunday Titles | Sep 11 – Feb 12 | Aug 12 – Jan 13 | Sep 12 – Feb 13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Sunday | 8,343,412 | 8,437,179 | 8,282,448 | -60,964 | -0.7 | -154,731 | -1.8 |
| Quality | |||||||
| Independent On Sunday | 133,657 | 118,903 | 117,287 | -16,370 | -12.2 | -1,616 | -1.4 |
| Observer | 265,674 | 236,336 | 232,561 | -33,113 | -12.5 | -3,775 | -1.6 |
| Scotland on Sunday. | 48,500 | 39,929 | n/a | n/a | n/a | n/a | n/a |
| Sunday Times | 962,233 | 897,628 | 891,089 | -71,144 | -7.4 | -6,539 | -0.7 |
| Sunday Telegraph | 467,006 | 442,009 | 436,507 | -30,499 | -6.5 | -5,502 | -1.2 |
| Mid Market | |||||||
| Sunday Express | 638,926 | 486,147 | 479,826 | -159,100 | -24.9 | -6,321 | -1.3 |
| Mail On Sunday | 1,947,649 | 1,743,306 | 1,725,004 | -222,645 | -11.4 | -18,302 | -1.0 |
| Sunday Post | 309,013 | 257,994 | 252,166 | -56,847 | -18.4 | -5,828 | -2.3 |
| Popular | |||||||
| Daily Star Sunday. | 660,109 | 386,023 | 370,101 | -290,008 | -43.9 | -15,922 | -4.1 |
| Sunday People | 785,163 | 445,579 | 440,727 | -344,436 | -43.9 | -4,852 | -1.1 |
| Sun (Sunday) | n/a | 2,023,554 | 1,989,560 | n/a | n/a | -33,994 | -1.7 |
| Sunday Mail | 381,337 | 299,665 | 295,496 | -85,841 | -22.5 | -4,169 | -1.4 |
| Sunday Mirror | 1,744,145 | 1,060,106 | 1,052,124 | -692,021 | -39.7 | -7,982 | -0.8 |