Video: How data is shaping TV advertising

Speaking at a Sky IQ sponsored seminar on Wednesday – “How do you know if you are getting the most from your TV advertising?” – an expert panel tackled a range of subjects, from the impact of second screening on viewer engagement to the shift in campaign targeting from mass to micro.

In our accompanying film – with views from Channel 4, OMD, Havas Media and Channel 5 – Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.

See also:

Is second screening damaging the smart TV market?
How TV advertising should really be using social media
Is industry ready for multi-platform audience measurement?
Get your head around this oxymoron: ‘targeted waste’

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