Sky and Virgin Media in channel distribution deal

Sky and Virgin Media have today announced a new five year deal that will see the continued distribution of Sky’s content to Virgin Media’s TV customers.

In addition to its current portfolio of Sky channels, Virgin Media will also offer its TV customers Sky Sports 3 HD, Sky Sports 4 HD, and Sky Sports F1 HD, with Sky Sports News HD and Sky News HD to follow.

Under the terms of the deal, Virgin TV customers will be able to access their Sky entertainment channels on multiple devices, including computers, and for the first time, selected tablets and mobiles via the Virgin TV Anywhere app.

From the summer, TV customers with subscriptions to Sky Movies and Sky Sports will also be able to access live and on-demand content on the go through Sky Sports and Sky Movies apps.

“We’re pleased to have extended our partnership with Virgin Media, which increases the reach of our content and reinforces our broadly-based approach to growth,” said Jeremy Darroch, chief executive, Sky.

“This agreement builds on our long-standing relationship with Virgin Media, enabling us to deliver our great channels to even more homes across the UK and opening up additional sources of revenue.”