Dentsu Aegis Network has today announced the appointment of Tracy De Groose, CEO of Carat UK, to the role of CEO Dentsu Aegis Network UK, reporting to Rob Horler.
De Groose’s appointment comes as Horler, CEO of Dentsu Aegis Network Northern Europe, takes on additional responsibilities of overseeing the global development of Dentsu Aegis’s iProspect, Carat Enterprise and Data2Decisions brands. He will also take on the role of chairman of Dentsu Aegis Network in the UK.
“I am delighted to appoint Tracy to the role of CEO of Dentsu Aegis Network UK,” said Horler. “Under Tracy’s leadership as CEO of Carat UK, our business has gone from strength to strength. Tracy has been instrumental in creating a strong leadership team, winning new business and driving excellence in performance and capability.
“I have no doubt that Tracy will drive further success for our UK business in her new role and we wish her every success.”
De Groose added: “I am excited to have the opportunity to lead our UK operations for Dentsu Aegis Network. As an executive team, our focus will be on attracting the best talent, driving digital leadership, and creating a culture focused on delivering the best business results for our clients.”
Following Tracy De Groose’s appointment, Matthew Hook, managing director of Carat UK will lead the Carat UK business.
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