Digital revenue drive sees Scott Deutrom join ESI Media

ESI Media, publisher of the London Evening Standard, The Independent and i, has appointed Scott Deutrom to the newly created role of chief digital revenue officer.

Deutrom will jointly report to Jon O’Donnell, group commercial director, and Zach Leonard, managing director of digital, and will work across ESI Media’s full portfolio of brands.

Tasked with driving revenues into ESI’s digital businesses, he will be responsible for the digital commercial team, overseeing the creation and execution of a sales and commercial strategy for all ESI digital platforms, including desktop, mobile and video.

Deutrom previously held digital positions at Sky Media, Blinkbox and most recently Clubcard TV.

“Scott’s appointment is another step in ESI Media’s continued strategic investment in digital development, as we reorganise and leverage our skills to best serve agencies, partners and clients,” said Steve Auckland, group CEO, ESI Media.