Beta launch of BARB’s TV Player Report set for end of summer

The beta version of BARB’s long-awaited TV Player Report is to be released in September, providing official figures on the level of viewing to on-demand and live-streamed content through online TV Player apps.

The TV Player Report is the first set of BARB data to focus on viewing that takes place on computer devices such as laptops, desktops, tablets and smartphones. It reports on viewing activity at a device level, rather than a person level, and relies on data that are generated from software code that has been developed by Kantar Media and implemented by broadcasters.

The delivery is a stepping stone to the completion of Project Dovetail, the hybrid measurement system that will use BARB panel data and device-based data.

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“We’re excited to be introducing our customers to the TV Player Report,” said Justin Sampson, chief executive at BARB. “It’s a significant innovation from BARB and the result of close collaboration with broadcasters.

“At its heart is the generation of a census-level dataset that will provide our customers with a gold standard measure of online TV viewing.”

Further details about what will appear in the beta version will be made available on 3 September.