Spotify automates audio advertising inventory

Spotify has announced two partnerships today (20 July) that will see the platform’s audio advertising inventory fully automated.

Advertising marketplace operator Rubicon Project and ad tech company AppNexus will both partner with Spotify, meaning brands are now able to access the audio platform’s data and target its listeners.

The double deal means advertisers can place 15 and 30-second audio advertising spots based on age, gender, music genre and even specific playlists, and buyers will also be able to upload audio creative and purchase inventory using AppNexus’ platform, which supports all digital media types.

Spotify is available in 59 markets around the world and reaches over 70 million music fans on the Spotify Free app across more than 2 billion individual playlists.