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Latest Connected Screens data now live on Mediatel

Latest Connected Screens data now live on Mediatel

Today sees the launch of the next wave of Mediatel’s Connected Screens research, providing data from across the Connected marketplace for the period January – June 2016.

Connected Screens is a media neutral, consumer-centric tracking study, which works out which screens people have access to and then focusses on what they are actually doing with them, taking in the full range of available screens for media consumption – smartphones, tablets, TV screens, laptops, desktops, digital out of home screens and even smart watches.

New to the survey this wave include questions on analysing ad blocking as well as popularity of different genres of online video, along with the hundreds of other questions from across the market.

Subscribers can access this data right now – and begin exploring five waves of fieldwork and trends.

For any non-subscribers who would like more information on the tracker, please contact anne.tucker@mediatel.co.uk

Click here to view the latest Connected Screens infographic

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Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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