Ocean signs £100m Westfield deal

Ocean has signed a new 10-year deal with Westfield shopping centre worth £100 million.

Extending Ocean’s reach to the Stratford City retail and leisure centre, the partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.

The deal also includes the large format full motion screens planned for the second phase of Westfield London’s £1 billion expansion in Shepherd’s Bush.

“This is a huge win for Ocean, consolidating our position of strength in London’s best performing retail locations,” said CEO Tim Bleakley.

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“Westfield is a lifestyle destination as well as an outstanding retail destination. The joint Westfield proposition provides advertisers access to consumers with one of the largest shopping basket spends in London.”

Ocean has worked in partnership with Westfield from the opening of its flagship London site in 2008, which has included the creation of the world’s only triple screen single display at Holland Park Roundabout.

Westfield’s UK and European COO, Peter Miller, said: “We are delighted to often be the first locations to showcase innovation in our digital out of home media proposition, and with access to over 70 million shoppers across our two London destinations, and significant coverage of the London consumer market, we create the best environments and experiences for the advertising community, retailers and brands to impact and influence our shoppers and visitors.”