Bauer posts strong sales for 2015

Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion (£1.99 billion). Its ad division, however, was down year-on-year.

Print made the greatest contribution to turnover and generated total global revenues of EUR 1.689 billion during 2015, with magazine circulation revenue – which remained stable over the year – accounting for EUR 1.292 billion of that total. Bauer currently sells around 1.3 billion magazines across the globe.

Radio acquisitions in the UK and Scandinavia drove the strongest growth across the Group in radio, with sales of EUR 320 million and year-on-year growth of 38.5% in this division.

Up 16.2% year on year, the digital division recorded turnover of EUR 122 million.

“Our growth is based on innovative products and the constant nurturing of our brands,” said publisher Yvonne Bauer.

“Print is the platform for our success. In addition, we will continue to expand our radio and digital businesses and make further strategic investments in all our business fields.”