Aviva appoints Jan Gooding as global inclusion director

Jan Gooding has been named global inclusion director of Aviva – the first time the brand has appointed somebody to lead its diversity strategy full-time.

“Building a strong culture of inclusive diversity is central to Aviva’s future success,” said Sarah Morris, chief people officer at Aviva.

“Inclusion isn’t just about gender or ethnicity, or sexual orientation or age. It’s about people and making sure we recognise the diverse talents, experiences and perspectives of everyone at Aviva. It makes good business sense.

“I am delighted Jan is taking up this important role and joining my leadership team to build on the progress we have already made, helping to build a legacy of inclusive culture.”

Gooding, who joined Aviva as group brand director in 2008, is also chair of trustees at LGBT group Stonewall and a member of the executive committee for Women in Advertising and Communications London.

Commenting on her new role, Gooding said: “I am thrilled to have been appointed into this role with all the challenges and opportunities that go with it.

“The business case has been evidenced again and again across the world: people perform better at work when they can be themselves.

“Simply put, this is another example of Good Thinking by Aviva, focusing attention on an area which will ensure we attract and keep the best talent and are better able to serve our customers. Varied and balanced voices leads to improvements in creativity, productivity and profitability in every sector.”

Gooding will take on her new role in January 2017.