BARB promotes Joe Lewis

BARB, the body that measures UK TV audiences, has promoted its deputy research director, Joe Lewis, to head of insight.

In the newly created role, Lewis will be responsible for specifying and delivering analysis that showcases the full possibilities offered by BARB data.

“It’s sometimes easy to overlook the depth of insight that is available from BARB, both in terms of viewing behaviour and the changing nature of the UK population,” said Justin Sampson, BARB’s chief Executive.

“We’ve been delivering a trusted and independent audience measurement currency for over 35 years and our audience figures are part of the fabric of the UK Television and advertising industry. Joe’s new role will help BARB demonstrate that our data are as relevant today as they have ever been.”

Lewis will now work on the development of BARB’s new communications plan alongside Sampson and Charlotte Martin, who has been promoted to communications manager.

Lewis added: “There is a great deal of untapped material in BARB’s data that I am looking forward to uncovering and sharing with the wider industry. Working with such robust data allows for meaningful analysis of the dynamics that are influencing changes in viewing behaviour.”