Dennis looks to Readly for digital distribution boost

Consumer magazine publisher Dennis has made a stronger digital push this week by launching the majority of its portfolio on the online newsstand Readly.

As of this week 19 Dennis titles will be available, including Cross Stitcher, Computer Shopper, Cyclist and Viz.

Readly’s platform allows an all-you-can-read subscription with a monthly fee of £7.99 which gives consumers access to a range of 620 UK magazine brands and over one thousand international titles.

“Our multi-platform approach is built around delivering what our audiences want, whether that is print, web or digital editions,” said Jude Kempton, head of digital marketing, Dennis.

“The balance of channels varies from market to market, but we see a big opportunity to grow our digital magazine business with Readly across our portfolio. They are reaching a new, broader audience which we might otherwise find hard to hit cost-effectively.”