How can digital marketing deliver positive change?
The final session at Mediatel’s important new conference, The Future of Brands, is being led by mobile-first agency Fetch and asks How can digital marketing deliver positive change?
Amongst the themes in front of a panel that brings a wide range of experience and interests are “what does digital marketing 3.0 look like?”
Looking into the future – and addressing what we have learnt so far – will be the director of digital marketing, social & search, EMEA for The Walt Disney Company, Sharon Braude; the former chief digital officer of Costa Coffee and Talk Talk, Rahul Chakkara, who has recently founded an AI business; the chief commercial officer of the innovative image-led ad tool, Seedtag, John Hewson; the head of planning at BMB, Jamie Inman; and Conde Nast Publications’ marketing director, Jean Faulkner.
Carl Juresic, Fetch’s strategy director, will set the scene and COO Greg Grimmer is in the chair.
We expect a lively and forward-looking session to conclude a conference which has marketing delegates from over 60 brands in attendance.
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