Future of Brands: Is the tide turning against digital marketing?
Is concern around online advertising and programmatic creating a backlash which will favour brand-safe, content and context rich media owners? Are advertising plans putting audience or context first…or neither?
Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing – and if so, what it means.
The Future of Brands was held on February 8 2018. For details on other Mediatel events, click here.
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