The Trade Desk hires Facebook’s Philippa Snare

Adtech business The Trade Desk has appointed Philippa Snare as senior vice president, EMEA.

Based in The Trade Desk’s London offices, Snare will be focused on leading the EMEA operational headquarters, driving revenue generation and new client acquisition strategy across the region.

Snare joins The Trade Desk from Facebook, where she most recently lead their global business marketing division for EMEA. In this role, Snare was responsible for driving revenue growth and market share among leading brand advertisers and agencies.

Prior to this, she served as the chief marketing officer for Microsoft UK, overseeing marketing for the entire Microsoft portfolio. She has served in a range of other leadership roles at Microsoft, including sales and marketing director, and commercial director for Windows Live.