Havas partners with Institute of Advertising Ethics to offer staff, clients ethics certification

Havas Media Group has partnered with the Institute of Advertising Ethics (IAE) to offer their Certified Ethical Advertising Executive (CEAE) course to its staff and clients globally at no cost.

The course, which was developed by the IAE in collaboration with faculty at the University of Creighton Business School and the University of Texas at Austin, is the first and only ethics certification for the advertising and communications industry.

The course is delivered digitally, comprised of three video lecture modules and an assessment, and will be available to Havas staff through Havas University, the agency’s proprietary education platform. Havas Media clients will be able to access the course in the coming weeks.

Upon completion, a certificate is administered through accredible.com.

Havas stated that their goal is to have the majority of Havas Media Group North America CEAE-certified by the end of this year.

Ben Downing, global managing director, ethical media and strategic partnerships at Havas Media Group, and who also serves on the IAE’s advisory council, said: “Our goal is to create a more sustainable, ethical, and inclusive media ecosystem, holding ourselves, our partners, clients, and the industry at-large to the highest ethical standards.”

“Ethics is key to delivering brilliant media experiences that consumers value and trust and protecting the future of their most meaningful media.”