Amazon partners with Nielsen for NFL Thursday Night Football measurement

News in brief

Amazon has entered into a three-year agreement with Nielsen to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) telecasts.

Measurement will include full coverage of the TNF broadcast (pregame, in-game, and postgame programming) on Prime Video as well as Amazon-owned Twitch.

The deal marks the first time a streaming service will have one of its live programs measured as part of Nielsen’s National TV measurement service.

Amazon is paying the NFL $1bn per year to broadcast 15 TNF games per season for the next 11 years.

Nielsen will begin measuring for Amazon with its first preseason broadcast on August 25.