Overtime partners with Footballco ahead of the FIFA World Cup

In brief

US-based digital sports brand Overtime has partnered with football content and media company Footballco to provide brands and agencies in the US access to global football fans ahead of the 2022 FIFA World Cup.

The partnership will allow for both companies to include each other’s media in commercial partnerships.

Footballco operates five publishers: GOAL, Spox, Koora, Calciomercato, and Voetbalzone, as well as community brands Mundial, INDIVISA, and NXGN, and purports to reach more than 640 million soccer fans a month.

Overtime, which positions itself as a brand for younger generations, says it has over 65 million followers across its various social media accounts, and 2.0 billion video views per month.