AdsWizz inks exclusive programmatic sales deal with Sonos Radio

In brief

Audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz, making it the exclusive programmatic sales representative of Sonos Radio’s advertising inventory.

Sonos previously used AdsWizz’s campaign management and supply-side platform technology. Under the agreement, advertisers will be able to access Sonos’ audio inventory via AdsWizz’s connected demand-side sources such as AudioMatic, the AdsWizz marketplace, and AdsWizz’s direct integrations with third-party DSPs.

Additional sales expertise will be provided by Sirius XM Holdings’ ad sales group SXM Media.

Markets covered under the agreement include the US, Canada, UK, Ireland, Germany, France, Netherlands, and Australia.