Incy Wincy Spider takes legal action in Thinkbox TV campaign

Thinkbox, the marketing body for TV advertising, is back on TV with a new advertising campaign.

The campaign, titled ‘Happily Ever After’, will be on linear and on-demand TV in the UK from Boxing Day, Monday 26 December.

The ad tells the story of Michael Goose, a lawyer who specialises in “nursery rhyme law”. He describes how his once-struggling practice didn’t take off until he made a TV ad. Suddenly, every blind mouse, eloping spoon, and popped weasel was beating down Michael’s door for legal representation.

Cases featured in the new ad include Incy Wincy Spider’s sudden and soaking eviction notice and Mrs Dumpty’s lawsuit for “gross eggligence” that led to her husband Humpty having a great fall.

Thinkbox marketing director Andrew MacGillivray said of the ad campaign: “With businesses operating in increasingly tough conditions, it’s a good time to remind them that nothing works harder than TV advertising. But we also want to do that in an engaging, entertaining way – to be a welcome guest in living rooms across the country.”

The ad will be screened across a variety of broadcast and on-demand TV channels represented by Thinkbox’s shareholders and their partner channels. Shareholders include Channel 4, ITV, Sky Media, and UKTV who together represent over 99% of commercial TV ad revenue.

It is Thinkbox’s seventh TV campaign since it began advertising itself in 2009. WPP media agency MediaCom was responsible for media planning and buying and the ad was created by Mother London.