BT Sport to rebrand as TNT Sports

In brief

BT Sport will be rebranded as TNT Sports as part of Warner Bros Discovery and BT Group’s merger between BT Sport and Eurosport UK, completed last September.

Eurosport UK’s brand will also be scrapped as its content is incorporated into the service.

The TNT branding, which originated as an abbreviation for Turner Network Television, will place BT Sport closer to Warner Bros Discovery’s existing stable of live sports brands. In the US, TNT regularly broadcasts top-level live sports, including the NBA, NHL, and NCAA.

The rebrand will take place this July.