BBC launches global ad sales for social media

In brief

BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.

BBC Studios Social is offering advertisers a “global reach of 4.7bn social views across all social platforms”, and partnership opportunities around shows like Doctor Who and Top Gear (pictured).

The team promotes its “finger on the pulse of the ever-evolving social media landscape” and access to data intelligence and audience insight teams.

The sales team is led by ex-WarnerMedia executives Gary Webber, group head of digital advertising, and Jasmin Islam, digital account director. Jasmine Dawson, SVP of digital consumer engagement, is responsible for the social growth strategy.