Reach blames traffic slowdown on Facebook policy changes

In brief

Reach’s total revenue declined 5.9% year-on-year, the company revealed in a trading update.

Digital revenue dropped 14.5% while print revenue fell 3.0%, led by a 19.2% decline in print advertising revenue.

The publisher highlighted that “macroeconomic conditions mean the overall market for digital advertising is challenging” but that data-driven revenue continues to “outperform.”

Reach also revealed that a page view slowdown, originally referenced in its full-year 2022 results, has continued. The publisher attributed the continued decline to “recent changes to the way Facebook presents news content, causing a reduction in referred traffic across the sector.”