The Media Leader Podcast
Host Jack Benjamin is joined by reporter Ella Sagar and editor-in-chief Omar Oakes to unpack the key takeaways from last week’s The Future of Media and The Future of Gaming events in London.
The trio also discuss how the Israel-Hamas war has caused trouble for social media companies and the BBC alike.
Listen below and hit ‘subscribe’ to download the episode on your favourite podcast player, as well as get notified about future episodes:
Highlights
1:58: Key takeaways from The Future of Media – how can we measure the full “impact” of media?
Omar: “We can talk about how we measure ‘impact’ better, but we can’t even get our act together in this industry in terms of defining common standards for measuring online media audiences; we don’t have any joint industry currencies for online media, [b]ecause that forces you to make choices about what we measure and what we shouldn’t measure.”
5:15: Retail media: so much discussion but was it all “hot air”?
Ella: “Not every retailer can do media […] it’s not just about the data, but it’s also about the demand from other third-party advertisers who advertise on on your network.”
12:25: The Future of Gaming: key takeaways
24:41: BBC impartiality in Israel-Palestine coverage
Jack: “To be fair to the BBC, they’ve done some amazing reporting out there […] but the words that you use matter, and I think that’s why people get really so passionate about it. If you call someone a militant, okay, maybe you’re trying not to take sides. But that just might not be accurate. It comes back to a trust in news issue: when does trying to be impartial actually lead you to being untrustworthy?”
34:53: Misinformation and propaganda on social media
46:05: WPP merges ad agencies VMLY&R and Wunderman Thompson — do agency brands still matter? Plus: Netflix’s expansion into brick-and-mortar retail and live sports; TikTok moving into out-of-home and cinema; and The Guardian‘s new advertising agency council.
