Podcast: The Ken Bruce effect, earnings season, and are podcasts just talk shows?

The Media Leader Podcast

Host Jack Benjamin is joined by reporter Ella Sagar and editor-in-chief Omar Oakes to discuss this quarter’s Rajar figures and how podcasts are not just an audio format anymore. So if podcasts aren’t just audio, why are we still calling them “podcasts,” asked Oakes.

The trio also talks about the latest earnings results for Spotify, Netflix, and the major media agency holding companies, as well as argue why advertising on streaming video platforms like Netflix and YouTube makes for such a bad user experience.

Listen below and hit ‘subscribe’ to download the episode on your favourite podcast player, as well as get notified about future episodes:

Highlights

1:27: Rajar run down

5:52: Time to ditch the ‘podcast’ label

15:22: Short form long form and midform: the future of ‘content’

22:04: Rapid fire… Spotify earnings

24:37: Why video is leading digital adspend growth

27:28: Why IPG earnings are lagging rival agency groups

29:26: Can Netflix they keep raising prices?

34:29: Meta sued over mental health concerns

38:35: What’s is the TML team working on next?