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Rajar Q4 2023: Smart speaker listening jumps to highest share yet

Rajar Q4 2023: Smart speaker listening jumps to highest share yet

Smart speaker listening increased in Q4 2023, according to the latest figures from Rajar.

It now accounts for a record 14.7% share of total listening, with 149m hours of listening now being done via smart speakers.

Total combined digital listening accounted for 72% of all listening, up from 70.3% in Q3. The majority of digital listening is DAB (+0.4 percentage points to 42.7% share) and total online (+1.4 percentage points to 25.6% share). Website and apps also saw marginal growth in share of listening of 0.5 percentage points.

Analogue platforms now account for just 28% of all listening time, down from 33.4% in Q4 2022.

Digital reach stayed practically flat at 87.8%.

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