Scale, influence and integrity: The Guardian Advertising Awards 2025 are now open for entries

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We’re excited to announce that The Guardian Advertising Awards are open for entries for the second year. 

Free to enter, the awards celebrate advertising campaigns that have featured across Guardian channels, highlighting unforgettable examples of scale, influence and integrity — The Guardian’s unique formula for advertisers.

It’s a valuable — and increasingly rare — combination. 

Rare because audiences have more choice, pay less attention and are more sceptical about what they see. Valuable because it’s proven that advertising works best when it’s seen by millions of people in a premium environment on a platform they trust. In other words: responsible reach. 

Meta’s recent announcement to get rid of fact-checkers and terminate its diversity, equity and inclusion programmes shows what we stand for is even more important this year.

2024 saw half of the world going to the polls — and the stark importance of credible news sources coming into focus against a backdrop of both misinformation and disinformation from bad actors, AI internet slop and bot farms.

We also saw conversations across the industry highlighting why this matters. The launch of the Advertising: Who Cares? initiative made a strong case for creating better advertising that resonates with the public and which works. 

And, of course, the industry did more than just talk last year: we saw brands putting their money where their mouths are.

In a Guardian first, BT sponsored our UK election coverage — bringing to life Stagwell’s Future of News brand-safety research advocating for “a thriving news industry being not only the foundation of a healthy democracy, but also a critical platform for marketers and advertisers”. 

The Guardian Advertising Awards have five categories: everyday brands, brands connecting with big moments, premium brands, brands doing the right thing and challenger brands — plus an overall grand prix winner. 

Judges include Murray Bisschop, UK marketing director, Tesco; Andy Nairn, co-founder, Lucky Generals; Pippa Glucklich, CEO, Electric Glue; Ben Malbon, vice-president, brand and creative, marketing, Google; Clarice Metzger, strategy director, Revolt London; Nik Wheatley, co-founder, Notorious Communications; Monica Majumdar, head of strategy, Wavemaker UK; Ruben Schreurs, group CEO, Ebiquity; and Zoe Kalar, CEO and founder, WeAre8.

We’re looking forward to celebrating again with you this year.

Imogen Fox is chief advertising officer at The Guardian

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