Emap Secures Garnier For Colourful Campaign

Emap has secured an extensive cross-media advertising deal with Garnier to promote the hair-care brand’s latest range of hair products across its various magazine, television and radio platforms.

The promotion will see a number of competitions and sponsored sections appear in Emap’s flagship More and Heat magazines, as well as across the Kiss and Big City radio networks.

Garnier will also sponsor a separate inside front cover of More magazine to accompany the launch of its 100% Colour hair products. It will offer readers the chance to nominate friends who have ‘given 100%’ to win a trip to New York.

Commenting on the promotion, Emap’s Rebecca Lisica, part of the company’s youth creative solutions team, said: “Emap’s female youth portfolio is the perfect solution for a highly targeted beauty conscious product campaign such as Garnier 100% colour.”

The deal was brokered by Scott Holmes of Universal McCann, who added: “Emap and Garnier are a perfect brand fit, both brands appeal to youthful, fun-loving women, whilst Emap’s multi-media portfolio gives us fantastic access to the young women who make up Garnier’s target demographic. We are delighted with what we are sure will be a highly effective sponsorship deal.”

Earlier this month Emap confirmed plans to close its veteran teenage magazine J-17 and suspended publication of style bible The Face with the possibility of the title being sold or reinvented. The company has also announced that revenues are expected to rise by 9% in its full year results for 2003 in line with expectations (see Emap Revenues Rise 9% As Advertising Improves).

Emap: 01733 568 900 www.emap.co.uk

Recent Magazine Stories from NewsLine Trinity Launches Magazine Unit With 3am Celebrity Spin-Off Hachette Teams With Teen Portal In Advertising Deal New Magazine Aims To Groom Men For Wedded Bliss

Subscribers can access ten years of media news and analysis in the Archive