Overture Hands Full-Service Account To Profero

Pay-for-performance search firm Overture has appointed Profero to handle its full-service digital advertising account.

Profero has been handed a specific brief to drive the business take-up of Overture’s range of search targeted marketing services. The remit includes strategy, creative,and planning and buying across all platforms, as well as direct mail and press activity.

The appointment follows a less formal relationship between the two new media companies, which saw Profero carry out a series of projects for Overture, including a press campaign targeting SMEs through a range of technology publications.

Commenting on the win, Simon Burgess, client services director at Profero, said: “We are delighted to be working with Overture – the appointment reflects a good fit between the Profero full service approach and the client’s requirements. Overture is at the leading edge of search marketing and it is something we can help them communicate through all channels of communication.”

Teresa Virani, marketing manager at Overture, added: “Profero have impressed me with both their knowledge of the marketplace and their ideas for the Overture brand. We believe that Profero can help us tell the marketplace about our offering and acquire us more customers.”

Profero was recently among a number of leading online agencies to call on media owners to get their ad-serving software audited in response to the lack of an industry agreed standard for web-advertising technology. Real Media, Outrider, Media.Com and i-level also put their weight behind an initiative that will see third party ad-servers independently audited to industry agreed standards by ABC Electronic (see Online Agencies Call For Ad-Serving Software Audit).

Overture: 0207 071 3510 www.uk.overture.com

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