Trinity Signs Thomson Intermedia For E-Vouchering

Media intelligence provider, Thomson Intermedia has secured a contract with Trinity Mirror to provide E-vouchering services to the newspaper publisher, with the deal ensuring that Thomson Intermedia will be the only media monitoring company with direct access to the vast dataset of Trinity Mirror’s regional titles.

Thomson Intermedia’s e-vouchering system will sit on the desktops of media agency teams across the UK and can be extended to provide a platform for further communication tools between media owners and agencies.

Commenting on the deal, Gary McNish, managing director of Amra, Trinity Mirror’s national sales operation for the regions said: “We chose Thomson because they have the best product in the market. We look forward to being part of what will be a single common platform for e-vouchering across the regional press.”

Sarah Jane Thomson, joint chief executive Officer of Thomson Intermedia continued: “Obtaining exclusive media monitoring access to Trinity Mirror’s extensive portfolio of regional titles significantly extends our capabilities, making us the largest and fastest provider of press monitoring services.

She added: “Furthermore, it is a definitive endorsement of our services and systems, which aim to provide greater insight and efficiency for advertisers. ‘Vouching’ is also a highly flexible product and as such provides a platform for future growth.”

Trinity Mirror recently launched two new free weekly newspapers in the Warwick and Leamington Spa areas of the Midlands, bringing the company’s total number of publications for the region to 43 (see Trinity Launches Two New Regional Titles).

The new titles, the Warwick Times and Royal Leamington Spa Times, will be published by Coventry Newspapers, adding to Trinity’s portfolio in the area, which includes the Coventry Evening Telegraph, Birmingham Evening Mail and Solihull Times.

Along with the creation of the new papers, Trinity will also rename the Kenilworth Citizen, launched in February (see Trinity Mirror Launches 40th Midlands Newspaper), as the Kenilworth Times in order to maintain consistency among its South Warwickshire portfolio.

Trinity Mirror: 020 7293 3000www.trinitymirror.com