Vividas Beer Ad Attracts Over One Million Viewers In Two Weeks
The use of Vividas full screen streaming technology in the Carlton Draught 60 second Big Ad commercial has resulted in it becoming a talking point across the globe, hitting the million viewing milestone in less than two weeks and being seen in over 132 countries.
Matt Keen, general manager Regular Beer for Fosters said: “It’s an overwhelming response. We’ve been excited about the potential of this campaign form the outset, but have to have one million viewing in less than two weeks has exceeded even our expectations.”
He continued: “It’s the first time we have launched a 60 second commercial on-line. And it’s the first beer ad to be launched using Vividas full screen technology, which allows people to view the ad in all its cinematic glory without special software.”
The Vividas video streaming technology gets through corporate firewalls and plays full screen on corporate desktops. It enables television advertisers to reach large audiences not only outside the home but also outside traditional TV viewing hours.
Geoff Hamilton-Jones, chief executive officer of Vividas added: “This has been the most frequently and widely viewed TV commercial powered by Vividas, by a long way.”