Cabvision Extends Taxi TV To 1,000 Vehicles
In-taxi advertising hit a new milestone this week, as Cabvision, London’s first broadcast-style in-cab TV system, announced it had equipped 1,000 vehicles with the technology.
The achievement means that in-cab advertising is now seen by approximately 56,000 passengers every day, with Cabvision’s system providing a choice of channels and content, from sitcoms to news, sports and local TV.
The Cabvision system is specifically designed to attract an ABC1 audience, with shows such as The Office and Little Britain screened alongside CNBC Europe, Extreme Sorts and London TV.
The system’s varied programming enables a range of advertising solutions, from traditional spot advertising and programme sponsorship to ad funded programming and text messaging. The system also enables accountability through a wireless connection to each cab, giving playback statistics and system status information in real time.
Explaining the company’s growth and strategy, Tom Paton, sales and marketing director at Cabvision said: “Since the launch in March, the interest in Cabvision among cab owners and advertisers alike has been considerable. We are very pleased to announce it is now available in 1,000 black taxis in London and plan to increase screen penetration in the near future.
“Cabvision offers advertisers total confidence in delivery through the provision of real time electronic data capture. Each Cabvision taxi captures viewing data for each journey. This data is derived wirelessly from a viewing log which can provide details of the number of times an advert is served, its frequency and viewing duration for each passenger journey.”
The growth and speed of Cabvision’s development has been impressive over recent months, with the system quickly becoming established since its launch earlier this year (see Cabvision Drives Multimedia Advertising On The Move).
Cabvision: 020 7655 6970 www.cabvision.com